AM
Anne Manuel
AXA Belgium
Chief Digital Officer
Description
Anne is a graduate of ESSEC Business School and began her career as a consultant with McKinsey & Co., working across France, Sweden, and Germany. She then joined the marketing team at Egg Banking, a pioneering 100% direct bank launched by Prudential Group in France.
Anne’s entrepreneurial spirit led her to POWEO, an independent energy startup, where she spearheaded strategic marketing and product initiatives, contributing to the company’s growth from 50 to over 300 employees. Transitioning to the insurance sector, Anne spent eight years at Generali France, holding various leadership roles. She ultimately became Director of Customer Marketing, Data, and Innovative Services and was a member of the executive committee for the Wealth Management and Mass Affluents Business Unit.
In 2017, Anne joined AXA Belgium, where she has held several key positions in marketing. Currently serving as Chief Digital Officer (CDO), she leads the digital teams, online sales, digital services and CRM initiatives. Her focus is on driving AXA Belgium’s digital transformation to enhance customer experiences and operational efficiency. Since 2022, Anne has also been a non-executive board member at Yuzzu. Anne’s career reflects her passion for innovation, customer-centric strategies, and leveraging technology to transform businesses.
Société
AXA Belgium
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